We respect your right to privacy and promise to use any information and date we hold about you in a safe and reasonable way. By shopping with us, you are agreeing to our Privacy Policy, in particular, our use of your information and data, as outlined below in our terms.

We are the ‘controller’ of personal data we have collected about you as set out below. This includes personal data we use to verify your identity and confirm that you are at least 18 years of age (we cannot sell products to you if you are below 18 years old).


  • Marketing. We may get in contact you with promotions and offers we think might interest you, as part of our market research, either by mail, telephone or email.  If you are at a legal entity such as a company, the legal basis for this processing is our legitimate interests. If you are an individual, our legal basis is also our legitimate interests if you are an existing customer or gave us your details, otherwise the legal basis will be your prior consent.
  • Telephone Calls. We may randomly monitor and record your calls for training and quality control purposes. If we do so, we will play a message alerting you to this before we start the recording.  Such notings help us to ensure that we provide you with the highest level of service and maintain quality standards. The legal basis here is our legitimate interest in providing a quality service to you.
  • Our Providers.  We may also pass information and data about you to the service providers we use to complete our services.  In each case, we will have a written processing agreement providing appropriate and required protections for your personal data. Again, the legal basis here is our legitimate interest in providing a quality service to you.


The information we gather on our site falls into two categories: (1) personal data you supply when you become a web site member, order, complete a survey, post in a forum, or provide your email address, and (2) tracking information gathered as you navigate through or other website we operate.

When you make a purchase, subscribe to our marketing alerts or become a registered user, we collect personal data about you such as your name, mailing address, e-mail address, telephone number, user name and password. We may ask you for personal data when you place an order for products or complete a survey. We use this information to process your order, conduct the survey respond to your request or to help improve our website.

When this type of personal data is gathered, you will know because you will have to fill out a form of some sort or otherwise present the personal data to us, for example in email or messages about your order from our store.

If you access the Website through a social networking profile, we may collect, store and use the details of that social networking profile and any information contained therein in order to populate any forms you might wish to complete on the Website. We may also ask you to complete marketing surveys and give feedback that we use for research purposes.

When you use our site, we may collect tracking information such as your browser type, the type of operating system you use, the domain name of your Internet service provider, and pages visited on the site. None of this information identifies you personally; we collect it for aggregate reporting on site activity.


All information you provide to us is stored on our secure servers. We take the security of your personal data incredibly serious. In particular we ensure that appropriate security measures are in place to protect your personal data. Sadly, the transmission of information via the internet is not completely secure and so we cannot guarantee the security of your data transmitted through the internet including through our Website; any transmission is at your own risk. Once we have received your information, we will use strict, tried and tested procedures and security factors to try to prevent unauthorised access.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us. By giving us your personal data, you agree to this transfer, storing or processing. If that is the case, We will ensure that correct and required safeguards are in place prior to the transfer and take all steps necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

If you would like more information, please email us at about


You have the right to know if we process any personal data about you and, if we are, with certain limits, to a copy of that personal data.  You also have the right to ask us to delete or correct any of that personal data that is inaccurate, to object to certain processing and to withdraw any consent you may have given us for any working of your personal data.  You also have the right to ask us to stop processing your personal data, to erase your personal data, and to ‘port’ your personal data to you or another provider, provided in each case that we have such data and certain rules are met.

You have the right, at any time, to say no to the processing of your personal data for direct marketing tools.

Our messages are designed to tell you about the benefits we can offer so that you have access to our best deals. We use the data we have about you to custom-fit the content and try to make sure that the offers are as relevant to you as possible. Under the Data Protection Legislation, this may qualify as profiling and you have the right to object to this.

You also have the right, at all times, to make us aware of a complaint to any regulator such as the UK Information Commissioner, although we would welcome the opportunity to discuss and resolve any complaint with you first.

To exercise any of your rights, please contact us via our details below.

To protect your privacy and security, we will also verify your identity before granting access or making corrections.


As a standard position, we will only hold personal data for any statutory retention period, then a reasonable period (if any) for the above purposes.  This is subject, for example, to any valid opt-out or withdrawal of consent where data processing is based on consent, or other valid exercise of your data subject rights.


The most effective way to receive less advertising mail at home is to use the Direct Marketing Association’s (DMA’s) Mailing Preference Service. Through this service, you can choose to stop all future direct mail from DMA members entirely. The simplest way to register is online at or call 0845 703 4599 to request an application form.


We reserve the right to modify this privacy policy at any time, so please look at it frequently. Edits and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.


Tel: 0208 614 8026


The Southwest London Gardener

The Summer House, 8 Northside, Wandsworth Common, London. SW18 2SR